Privacy Policy
Alex & Lace Privacy Policy
Last Updated: October 3, 2025
This Privacy Policy describes how Alex & Lace ("we," "us," or "our") collects, uses, and discloses your personal information when you visit our website, AlexandLace.com (the “Site”), use our services, or otherwise interact with us. This Policy also explains the privacy rights you may have under applicable U.S. state laws and how you can exercise them.
1. Personal Information We Collect and Why
We collect information that identifies, relates to, or could reasonably be linked with you or your household ("personal information"). We collect this information for the specific business purposes described below.
A. Information You Provide to Us:
When you make a purchase, create an account, or contact us, we collect:
Identifiers: Such as your name, billing address, shipping address, email address, and phone number.
Commercial Information: Including records of products you purchased or considered.
Payment Information: Such as credit card numbers and other payment details to process your transactions.
B. Information We Collect Automatically:
When you visit our Site, we automatically collect:
Internet or Other Electronic Network Activity Information: This includes information about your web browser, IP address, time zone, the web pages or products you view, search terms that referred you to the Site, and how you interact with our Site. We refer to this as “Device Information.”
We use the following technologies to collect Device Information:
Cookies: Data files placed on your device. For more information, visit http://www.allaboutcookies.org
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Log Files: These track actions on the Site and collect data like your IP address, browser type, and date/time stamps.
Web Beacons, Tags, and Pixels: Electronic files that record information about your browsing activity.
2. How We Use Your Personal Information
We are committed to using your data in a transparent and purposeful way.
To Fulfill Your Orders: We use your Identifiers, Payment Information, and Commercial Information to process your payments, arrange for shipping, and provide you with invoices and order confirmations.
To Communicate With You: We use your Identifiers to respond to your inquiries and provide customer support.
To Improve and Optimize Our Site: We use Device Information to generate analytics about how our customers browse and interact with the Site and to assess the success of our marketing campaigns.
For Security and Fraud Prevention: We use your information, particularly your IP address, to help screen for potential risk and fraud.
For Marketing and Advertising: When in line with the preferences you have shared with us, we use your information to provide you with advertising or marketing communications relating to our products or services.
We will not collect additional categories of personal information or use it for materially different purposes without providing you notice.
3. How We Disclose Your Personal Information
We may disclose your personal information to the following categories of third parties:
Service Providers: We share information with companies that perform services on our behalf, such as our e-commerce platform (e.g., Shopify), payment processors, and shipping carriers. Our contracts require these providers to use your information only for the specific service they are providing and prohibit them from selling or sharing it.
Analytics and Advertising Partners: We may "sell" or "share" (as those terms are defined by applicable law) your Identifiers and Internet Activity with third-party partners for the purpose of targeted or cross-context behavioral advertising. You have the right to opt out of this activity, as described in Section 4.
Legal and Law Enforcement: We may share your personal information to comply with applicable laws and regulations, to respond to a subpoena, search warrant, or other lawful request for information we receive, or to otherwise protect our rights.
4. Your Privacy Rights and How to Exercise Them
Depending on your state of residence, you have specific rights regarding your personal information. We are committed to honoring these rights for all our customers.
The Right to Know and Access: You have the right to request that we disclose the personal information we collect, use, and disclose about you.
The Right to Correct: You have the right to request that we correct inaccurate personal information we maintain about you.
The Right to Delete: You have the right to request that we delete the personal information we have collected from you, subject to certain exceptions (for example, if we need to keep the information to complete a transaction or comply with a legal obligation).
The Right to Data Portability: You have the right to receive a copy of your personal information in a portable and readily usable format.
The Right to Opt-Out of Sale or Sharing/Targeted Advertising: You have the right to direct us not to "sell" or "share" your personal information for targeted advertising.
How to Submit a Request:
To exercise your rights to Know, Correct, or Delete, please submit a verifiable request by:
Emailing us at: Information@AlexandLace.com
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How to Opt-Out of the Sale or Sharing of Your Information:
You can opt out of the sale or sharing of your personal information by clicking the "Do Not Sell or Share My Personal Information" link on our website footer.
Universal Opt-Out (Global Privacy Control):
We honor opt-out preference signals sent by your browser, such as the Global Privacy Control (GPC). When we detect such a signal, we will automatically process it as a request to opt out of the sale or sharing of your personal information for that browser and device.
We will respond to your requests within 45 days, though this may be extended once if necessary. We will not discriminate against you for exercising any of your privacy rights.
5. Sensitive Personal Information
Some of the information we collect may be considered "Sensitive Personal Information" under various state laws. This can include data revealing racial or ethnic origin, religious beliefs, a mental or physical health diagnosis, or sexual orientation.
We will not collect or process your Sensitive Personal Information without your express, affirmative consent. If you are a California resident, you have the right to limit our use and disclosure of this information.
6. Data Security and Retention
We implement and maintain reasonable administrative, technical, and physical security measures to protect your personal information.
We retain your personal information only for as long as is reasonably necessary to fulfill the purposes for which it was collected, to comply with our legal obligations, and to resolve disputes.
7. Information for Minors
Our Site is not intended for individuals under the age of 16. We do not knowingly sell or share the personal information of consumers we know to be under 16 years of age.
8. Changes to This Policy
We may update this privacy policy from time to time to reflect changes to our practices or for other operational, legal, or regulatory reasons. We will post the updated policy on this page and indicate the date of the latest revision.
9. Contact Us
For more information about our privacy practices, if you have questions, or if you would like to make a complaint, please contact us by e-mail at Info@AlexandLace.com.